Safer Internet Day 2025: Staying Ahead and keeping the ecosystem safe
By : Admin
Apr 17, 2025
Securing our own products and platforms
Late last year, we announced the Enhanced Play Protect program to protect users from app-based security threats. The results from the program have been very encouraging:
- In India, the pilot reached 50% coverage by January 21, 2025 after being launched in November 2024. As of January 31, 2025, it has blocked over 13.9 million installation attempts of potentially harmful apps, protecting 3.2 million devices. This translates to over 309,000 unique apps prevented from being installed on these devices.
Globally:
- Enhanced real-time protection: Scanned over 200 billion apps daily and identified over 13 million new malicious apps outside of Google Play using Google Play Protect.
- Blocked harmful apps: Successfully blocked over 2.36 million policy-violating apps from ever reaching Google Play.
- Removed malicious actors: Banned over 158,000 developer accounts globally that attempted to publish harmful apps.
In addition, over the last year, we displayed warnings, blocked risky transactions and removed potentially suspicious content from our surfaces that could be scammy or fraudulent:
- Fraud prevented: Prevented fraudulent transactions worth over ₹13,000 crores on Google Pay and displayed 41 million warnings to safeguard Indian users.
